Feria: E.TECH Experience

16-19 November 2011 fieramilano (Rho)

BIENNIAL INTERNATIONAL EXHIBITION FOR ENERGY, ELECTRICAL SYSTEMS AND LIGHTING

E.TECH Experience is Fiera Milano’s answer to a widespread need for a new, innovative, professional exhibition able to combine product specialization with the integration of the different sectors featuring the up-to-date electrical power chain.
There are three sectors as well as three powerful ideas E.TECH Experience is based on for giving answers to the 

modern challenges we need to face today:  energy efficiency and saving, system safety, sustainability.

The Exhibition

E.TECH Experience, the biennial international exhibition dedicated to energy, electrical systems and lighting comes from the listening to the direct needs of the market and from the close cooperation with ANIE, the Italian Federation of the electrotechical and electronics companies, and the most important associations of this sector.
E.Tech Experience is a business, professional and technical updating event addressing one of the most important industrial market (24.5 billion euros of revenue in 2009 in Italy, source ANIE) with a significant development potential in the period 2010-2014, higher than the average of the general manufacturing industrial sector.

An Expo for a changing world

E.TECH Experience fills a void in the technological expo scenario.

It is a product exhibition but also and above all an event where visitors can find services and solutions for generating energy and delivering it to homes and places of work to promote sustainable, safe, efficient living.

There are three powerful ideas of the modern energy supply chain which are reference points for the exhibition, giving direction to the exhibition project and steering the conference and workshop programme:

- energy efficiency and saving

- system safety

- sustainability

One fair. Three product sectorsThere are three major areas into which E.TECH Experience is organized, each of which marked by a logo and a colour code to consolidate identity and aid immediate identification in the exhibition halls.

E.TECH Experience Energy (generation and distribution of electricity)- Production from conventional sources
- Production from renewable sources
- Electrical networks and distribution
Special attention will be reserved for energy production from renewable sources, section realized with the cooperation of  Enersolar+ and Greenergy.

E.TECH Experience Building (components and electrical systems)- Panels and protection switches
- Ducts, shunts, sockets and controls
- Building automation and domotics
- Ambient comfort devices and systems

E.TECH Experience Lighting (light sources and devices)- Exterior lighting
- Interior lighting
- Service lighting

One fair. Many answers.
E.TECH Experience is an energy supply chain expo.
It addresses professionals with different interests and operational standpoints, that are leaders in this supply chain.
- installers and maintenance firms
- system engineers and distributors
- construction firms
- designers (engineering and contracting firms, engineers, architects, contractors, surveyors)
- major private end users (facility managers, manufacturing industry, general public)
- public administration.
All professionals will find answers to their specific needs in the E.TECH Experience exhibition, workshops and conferences.

An exhibition rich of eventsA special initiative called Installatori in Fiera, in cooperation with the Italian national electric equipment wholesalers and distributors federation (FME) and other major associations of the installation world, will be devoted to installers and maintenance firms. Thanks to Installatori in Fiera operators can count on free entrance tickets, welcome areas, refreshments and special travel and hotel deals.
During the event, the International E.TECH Experience Award will be given to the most innovative products presented at the show. The competition is open to all exhibitors who may enter one or more products that have not yet been marketed. It is an important opportunity to expand the visibility of the most dynamic companies, who can display the International E.TECH Experience Award brand on the winning products

The promotion.
The new technological exhibition of Fiera Milano will be promoted in the Italian and international specialist press and by means of presentation road shows and activities focusing on specific operator targets, in collaboration with trade associations.
Abroad, attention will be concentrated on continental Europe and on the dynamic South Mediterranean and Balkan markets, that the most of the contacted companies we have listened to have indicated as areas of special interest.

A“tailor-made” exhibition.
E.TECH Experience is tailored to the needs of customers, to guarantee the maximum return on investment in terms of promotion and commercial results of the expo. Customised business offers, with content and services fine-tuned to the requests of each single exhibitor, and maximum freedom of choice regarding how to take part in the event make E.TECH Experience a professional event built around companies.

The advantagesE.TECH Experience means business and professional training opportunities guaranteed by the many strengths of the exhibition:

- exhibition areas organised according to product areas in a clear, attractive manner, with visitor's tours and special theme areas, dedicated to solutions in practical contexts of use (for instance, sustainable living, urban living, efficient working, and so on)

- a strong commercial efficacy though the organization of match making sessions (attraction of segmented visitor targets and organisation of direct, targeted meetings between demand and supply)

- a workshop programme led by companies and professional training conferences developed during the exhibition in synergy with the main trade associations to explore the most current E.TECH Experience driving themes: energy saving and efficiency, system safety and sustainability

- multimedia, multi-channel communication, targeted and always in contact with companies, which can count on the remarkable Fiera Milano database and on the creation of a web community

- a series of qualified conferences which for twelve months before the exhibition will prepare the way for the approach to E.TECH Experience.

For more information log into http://www.etechexperience.com